HTML emails have a leg up on plain text emails. Luckily, stunning HTML email templates can give you the edge necessary to make your email design stand out and your subscribers click 'open.' But if the email you send doesn't grab attention, it's basically dead on arrival. When you work hard to grow your email list, it's important that you're able to take advantage of it and see, first hand, email's high return. Sifting through your inbox is like trying to find a needle in a haystack. These days, it seems like everyone's inbox is jam-packed with brand messages and promotions.
